Templates
Funnel templates by goal
Start from what you want the visitor to do. Each template below has the pages, the emails and the one number that tells you it works.
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Every template here is a plan, not a design file: the pages in order, what each one says, and the follow-up emails. You can build any of them in a free funnel builder.
Choose by goal
| Your goal | Template | Pages | Number to watch |
|---|---|---|---|
| Grow an email list | Lead magnet funnel | Opt-in, thank-you, 5 emails | Opt-in rate |
| Sell by teaching | Webinar funnel | Registration, confirmation, replay, offer | Show-up rate |
| Turn leads into first buyers | Tripwire funnel | Sales page, checkout + bump, upsell, thank-you | Average order value |
| Sell an online course | Course sales funnel | Free lesson or sales page, checkout, members area | Sales per 100 leads |
| Book qualified calls | Coaching application funnel | Application, booking, reminders | Show-up and close rate |
| Promote affiliate offers | Affiliate bridge funnel | Bridge page, thank-you, emails | Clicks per email |
The smallest funnel that works
- Trafficone source
- Opt-in pageone promise
- Thank-you pagedeliver + next step
- Emails3 to 5
- Offerone product
If you are not sure where to start, build this one first. It becomes the front half of almost every other template.
Combining templates
- Lead magnet + tripwire: the thank-you page offers the low-price product.
- Lead magnet + course: the follow-up emails lead to the course sales page.
- Webinar + coaching: the webinar ends with an application instead of a checkout.
Before you build
Write the one-page funnel plan, set up the five basic automations, and run your expected numbers through the funnel calculator.
Frequently asked questions
Are these templates free?
Yes. They are page and email plans you can build in any funnel tool. Systeme.io's free plan also includes its own ready-made funnel templates.
Which template should a beginner use?
The lead magnet funnel. It is the cheapest to run, the easiest to test, and it builds the list every other funnel needs.
Sources
Prices, plan limits and rules were checked on October 27, 2026. Vendors change plans often; confirm on their sites before buying.